Sam Talks Tequilla at Marketing Convention
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  1. #1
    Bullethead

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    Sammy Hagar Is Talking Tequila

    Sammy Hagar, the former lead singer of Van Halen and solo star in his own rite, will give a different performance in April. He will be addressing a room full of business execs on marketing.

    Over the years Hagar has been building his own brand of Tequila called Cabo Wabo. The brand is now one of the most desired Tequila brands in the USA. In fact, it is now the #2 premium brand of Tequila in the United States.

    Sammy Hagar first started his Tequila brand to sell at his nightclub Cabo Wabo, in Cabo San Lucas, Baja, Mexico. His brand uses 100% weber blue agave, baked in wood-fired adobe ovens and double-pot distilled the old-fashioned way. The RedRocker's Reposado tequila has been barrel-aged in oak casks for 4 to 6 months.

    Hagar will talk Tequila over lunch April 29 at the Branded Entertainment Summit at the Beverly Hilton, Beverly Hills, California.

    He says "tequila will be served".


    By Paul Cashmere

  2. #2
    Baluchitherium
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    Achievements:
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    I knew his tequila would be popular the moment I tried it. It is excellent IMO.
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    got tequila?

    http://keepitaliveforever.com

  3. #3
    The Full Bug

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    It's good! Sammy must be making a fortune off that....

  4. #4
    Romeo Delight

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    I still have yet to try Cabo Wabo!!! [img]graemlins/brickwall.gif[/img] [img]graemlins/drunk.gif[/img]

  5. #5
    Big Bad Bill
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    Marketing Cabo Wabo was one of the best business decisions SAm has ever made. Its good tequilla, it comes and a cool looking bottle, and comes complete with instructions on how to mix your favorite Waborita. [img]graemlins/thumb.gif[/img]
    If you shake my hand better count your fingers - Mustaine

  6. #6
    Eruption

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    it comes and a cool looking bottle
    Too bad they got rid of the "very cool" hand blown bottles. Each bottle was one of a kind! Now they use regular "mass production" bottles. Same great "T" though! MO.
    "Why behave in public if you're living on a playground?" Fools...<br /><br />LET'S GO RED WINGS!!! Ten time Stanley Cup Champions...

  7. #7
    Sinner's Swing!

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    Interesting that the second-most popular Van Halen frontman has the second-most popular tequila.

  8. #8
    Eruption

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    Originally posted by Sweet William:
    Interesting that the second-most popular Van Halen frontman has the second-most popular tequila.
    Not bad
    <a href="http://www.vhvault.com/~rebel" target="_blank">The Coolest VH Trade Site on the Net!!</a>

  9. #9
    Eruption

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    I was going to leave a petty Sammy bashing comment about how he can't resist an opportunity to whore his tequila everywhere he goes- on tour, radio, TV, and magazine interviews, etc. But I'm not going to do that, because I'm above Sammy bashing tonight.

    Truth is, he is a very multi-faceted guy. And finally, after all of these years, he has finally found something that he can do well- making tequila!

    So keep up the good work Sam. Just what the world needs- more tequila. Perhaps he can market Sammy Cigarrettes next. After that, maybe some Cabo Wabo Crack for all of the crack whores who are his biggest fans.

    I'd think you would have to be stoned on crack to be a Sammy fan.

    Keep up the good work Sam!
    Buttocks and crotches and nipples with wings, these are a few of my favorite things!

  10. #10
    I'm The One
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    awwwwwwww cmon! a little bit of crack never hurt none! especially no whore! [img]graemlins/thumb.gif[/img]
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  11. #11
    Take Your Whiskey Home
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    01.08.05 @ 12:08 PM
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    Originally posted by VH Spirit Lives On:
    I was going to leave a petty Sammy bashing comment about how he can't resist an opportunity to whore his tequila everywhere he goes- on tour, radio, TV, and magazine interviews, etc. But I'm not going to do that, because I'm above Sammy bashing tonight.
    If you would have stopped there I'd have to agree with you, but when the rest of the post is a poorly disguised Sam bash... Nah, I won't waste time with hypocrites today.

    This is just what it looks like - the head of a company promoting the products the company sells. Makes good business sense.
    "Just once I'd like to do the right thing and not get punished for it."

 

 

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