Critics denounce Pizza Hut reading program
Follow us on...
Follow us on Twitter Follow us on Facebook Watch us on YouTube
Register
Likes Likes:  0
Page 1 of 2 12 LastLast
Results 1 to 15 of 18
  1. #1
    Hang 'Em High
    ZeoBandit's Avatar
    Join Date
    01.29.02
    Age
    44
    Location
    Chicago
    Posts
    17,871
    Posts Per Day
    2.62
    Favorite VH Album

    F.U.C.K.
    Favorite VH Song

    Humans Being
    Last Online

    09.18.20 @ 02:05 PM
    Likes (Given)
    3
    Likes (Received)
    3
    Thanks (Given)
    78
    Thanks (Received)
    56


    Donor

    Achievements:
    Padawan Praiser75,000 VHL Life PointsKnight Of Da Roundtable

    Default Critics denounce Pizza Hut reading program

    You have got to be kidding me........... I loved this program growing up!

    Critics denounce Pizza Hut reading program
    POSTED: 4:51 p.m. EST, March 2, 2007
    Adjust font size:

    NEW YORK (AP) -- You've read the book, now eat the pizza.

    Since 1985, that's been the gist of Pizza Hut's Book It, an incentive program used by 50,000 schools nationwide to reward young readers with free pizzas. The program is now under attack by child-development experts who say it promotes bad eating habits and turns teachers into corporate promoters.

    Book It, which reaches about 22 million children a year, "epitomizes everything that's wrong with corporate-sponsored programs in school," said Susan Linn, a Harvard psychologist and co-founder of the Campaign for a Commercial-Free Childhood.

    "In the name of education, it promotes junk food consumption to a captive audience ... and undermines parents by positioning family visits to Pizza Hut as an integral component of raising literate children," Linn said.

    This week, Linn's organization called on parents to end their schools' participation in the long-standing program.

    Though some activists have previously questioned Book It, Linn said Friday that only after the recent upsurge of concern over child obesity and junk food did her group feel it could make headway with a formal protest campaign. She said many schools are trying to reduce students' access to soda, and contended that Book It should face similar scrutiny.

    But the program -- which has given away more than 200 million pizzas -- has deep roots and many admirers at the highest levels of politics and education. It won a citation in 1988 from President Reagan, and its advisory board includes representatives of prominent education groups, including teachers unions and the American Library Association.

    "We're really proud of the program," said Leslie Tubbs, its director for the past five years. "We get hundreds of e-mails from alumni who praise it and say it helped them get started with reading."

    Dallas-based Pizza Hut says Book It is the nation's largest reading motivation program -- conducted annually in about 925,000 elementary school classrooms from October 1 through March 31. A two-month program is offered for preschoolers.

    Participating teachers set a monthly reading goal for each student; those who meet the goal get a certificate they can redeem at Pizza Hut for a free Personal Pan Pizza. Families often accompany the winners, turning the event into a celebration that can boost business for the restaurant.

    Teachers find the program an enjoyable way to build interest in reading, Tubbs said. "We're helping them to do their jobs," she said.

    At Strafford Elementary School in Strafford, Missouri, the roughly 500 students collectively read 30,000 books a year with Book It's help, said principal Lucille Cogdill.

    "I don't have any negative things at all to say about it," Cogdill said. "I know there's concern about obesity, but Book It is not causing it, and the schools aren't causing it."

    Chris Carney, principal at Bennett Elementary School in Fort Lauderdale, Florida, also is a Book It fan, saying it encourages family togetherness and provides a tool for persuading children to try books instead of video games.

    "I don't want to see kids gorging pizzas," he said. "But the positive effects outweigh other effects."

    Among those campaigning against Book It is Alfie Kohn, an author whose 11 books on education and parenting include "Punished By Rewards, which questions the value of incentive programs.

    "The more kids see books as a way to get pizza or some other prize, the less interest they'll have in reading itself," Kohn, a former teacher, said in a telephone interview. "They tend to choose easier books to get through faster."

    Another critic of Book It and the broader phenomenon of corporate incursions into schools is Alex Molnar, director of the Commercialism in Education Research Unit at Arizona State University.

    He described Book It as a "dreadful program" that puts pressure on parents to celebrate with their reward-winning children at Pizza Huts.

    "This is corporate America using the schools as a crow bar to get inside the front doors of students' homes," he said. "It's very hard for children whose parents who don't want to engage in this to not feel ostracized."

    Molnar acknowledged that Book It is well-regarded by many educators and politicians, but said it might be reevaluated in light of rising concerns about child obesity.

    "To the extent that this program is correctly identified as part of the problem, then there's a chance of reducing its scope," he said.
    "What we are dealing with here, is a complete lack of respect for the law" - Jackie Gleason, Smokey and the Bandit

    www.geocaching.com - The site where you are the search engine.

  2. #2
    Somebody Get Me A Doctor
    Viking's Avatar
    Join Date
    02.21.03
    Age
    55
    Location
    Mound Valley, Kansas
    Posts
    9,047
    Posts Per Day
    1.41
    Favorite VH Album

    5150, Fair Warning
    Favorite VH Song

    Dance The Night Away, Dreams
    Last Online

    02.20.20 @ 07:47 AM
    Likes (Given)
    0
    Likes (Received)
    0
    Thanks (Given)
    35
    Thanks (Received)
    37

    Default

    I guess they would rather have a bunch of skinny kids running around that can't read.
    "Viking - last to sleep, first to rise, last to leave, that's how the Nords of old rocked the house." ~ timmac in the 'Texas Linkers' thread talking about yours truly. :-)

  3. #3
    The Full Bug
    VivaVH's Avatar
    Join Date
    06.09.04
    Location
    Cambridge, OH
    Posts
    1,954
    Posts Per Day
    0.33
    Favorite VH Album

    Dave - WACF, Sam - FUCK
    Favorite VH Song

    Romeo Delight, Dream is Over
    Last Online

    04.02.15 @ 09:23 AM
    Likes (Given)
    0
    Likes (Received)
    0
    Thanks (Given)
    0
    Thanks (Received)
    0


    Donor

    Default

    Speaking from a personal perspective, I did Book-It in second grade and it didn't make me want to read more in my later years. Sorry kids, but come college, ya don't get a free pizza every time ya read five chapters of your econ book, which is almost every night.

    Either you like reading or you don't.
    If it's BROWN, flush it DOWN.

    GO STEELERS!

  4. #4
    Hot For Teacher
    BREW CREW's Avatar
    Join Date
    02.09.00
    Age
    48
    Posts
    12,852
    Posts Per Day
    1.71
    Favorite VH Album

    Van Halen 1
    Favorite VH Song

    Somebody Get Me A Doctor
    Last Online

    Yesterday @ 05:31 PM
    Likes (Given)
    14
    Likes (Received)
    78
    Thanks (Given)
    222
    Thanks (Received)
    914


    Premium Member
    Achievements:
    Padawan PraiserWell-LikedVHLinks Proud!75,000 VHL Life PointsThee King

    Default

    I wonder if these so called critics of the Book It program ever needed to have a bake sale to raise a little money for an "after-work get-together"?

    I don't see anything wrong with Pizza Huts Book It. Kids are fat and/or can't read better because of poor parenting. Not because of reading for pizza's.
    Just go for it!

  5. #5
    Take Your Whiskey Home
    hatchetforce's Avatar
    Join Date
    01.03.02
    Age
    54
    Location
    Marblehead, Mass.
    Posts
    5,288
    Posts Per Day
    0.77
    Favorite VH Album

    Fair Warning
    Favorite VH Song

    Hear About It Later
    Last Online

    11.27.15 @ 03:34 PM
    Likes (Given)
    0
    Likes (Received)
    0
    Thanks (Given)
    0
    Thanks (Received)
    74


    Donor

    Default

    pizza is fun-da-mental

    . . . . .
    "The eagle lands at midnight: bacon burger ice cube over" ~ jetguy5150

  6. #6
    I'm The One
    darthadv's Avatar
    Join Date
    03.27.04
    Location
    Queens, NYC
    Posts
    2,511
    Posts Per Day
    0.42
    Favorite VH Album

    I, II, 1984
    Favorite VH Song

    Jump/D.O.A./Beautiful Girls
    Last Online

    01.05.12 @ 09:51 PM
    Likes (Given)
    0
    Likes (Received)
    0
    Thanks (Given)
    0
    Thanks (Received)
    36

    Default

    those people need to get a grip... positive reinforcement of free pizza ONCE a month is ok...

    kids are not getting fat because they eat a junk food once a month, they get fat when they don't eat junk food in moderation... and the kids can't afford to buy the junk food if you don't buy it for them... treating them to a slice of a pizza once a month is not going to be the dealbreaker...

  7. #7
    Top Of The World
    graeme's Avatar
    Join Date
    01.27.03
    Age
    13
    Location
    Dusseldorf, Germany.
    Posts
    3,949
    Posts Per Day
    0.61
    Favorite VH Album

    They're all shit
    Last Online

    07.16.20 @ 05:43 AM
    Likes (Given)
    0
    Likes (Received)
    0
    Thanks (Given)
    0
    Thanks (Received)
    32

    Achievements:
    25,000 VHL Life PointsKnight Of Da Roundtable

    Default

    It's just sad that any incentive at all is required to get kids reading in the first place.

    The reality is that most people would rather watch the movie than the book. It requires no effort, takes only a couple of hours and you get someone else to do all your imaginings for you.

    Lazy bastards. I hope these kids enjoy the world they accept and I'm glad I'll be dead when books become obselete.

    As for the junk food angle? It's pretty common knowledge that junk food contains basically addictive, mood altering chemicals. Until this issue is addressed there is little that can be done with the issue of child obesity.

    I am an idiot. I smoke cigarettes. My packet tells me, via very obvious warnings, that I am an idiot.

    This is the junk food warning I want to see on every wrapper:

    "Overeating of this product will make you a fat wanker."

    Let's just hope that the kids will actually be able to read it.
    A man could lose himself in a country like this.

    My blog at http://tollins.blogspot.de/

  8. #8
    Romeo Delight
    Schools's Avatar
    Join Date
    12.30.03
    Location
    Minnesota
    Posts
    128
    Posts Per Day
    0.02
    Favorite VH Album

    5150
    Favorite VH Song

    Unchained
    Last Online

    07.21.08 @ 10:26 PM
    Likes (Given)
    0
    Likes (Received)
    0
    Thanks (Given)
    0
    Thanks (Received)
    0

    Default

    What a crock. There isn't anything wrong with a little positive reinforcement. It seems like the primary criticism is the corporate angle. Heaven forbid anyone make a buck in this country. Then to top it off, they go for the old "we're doing it for the kids" angle by trying to tie it into childhood obesity. If there is any single food product making kids fat it is pop sweetened with high fructose corn syrup instead of real sugar. The human body just doesn't know what to do with that crap so it gets stored as fat. It seems like kids today drink more Mountain Dew and exercise less than they did when I was a kid. A generalization to be sure, but it doesn't seem too far off the mark. Is pizza really junk food anyway? Depending on what you have put on it, you can get all four food groups in one pizza. All in moderation just like anything else.
    "Now take off my Van Halen shirt before you jinx the band and they break up or something!" - Robbie Hart

  9. #9
    Big Bad Bill
    Bugs Meanie's Avatar
    Join Date
    10.15.05
    Age
    49
    Location
    Rochester Hills, MI
    Posts
    1,198
    Posts Per Day
    0.22
    Favorite VH Album

    Fair Warning
    Favorite VH Song

    Runnin' With the Devil
    Last Online

    Today @ 09:13 AM
    Likes (Given)
    61
    Likes (Received)
    9
    Thanks (Given)
    247
    Thanks (Received)
    32


    Premium Member
    Achievements:
    Padawan PraiserVHLinks Proud!15,000 VHL Life PointsOld Guard

    Default

    Have Pizza Hut dole out a pizza if a kid runs a mile or does some situps.

  10. #10
    Take Your Whiskey Home
    Wray's Avatar
    Join Date
    08.17.03
    Posts
    6,596
    Posts Per Day
    1.06
    Last Online

    08.16.15 @ 10:29 PM
    Likes (Given)
    0
    Likes (Received)
    0
    Thanks (Given)
    0
    Thanks (Received)
    1

    Default

    Quote Originally Posted by graeme View Post
    It's just sad that any incentive at all is required to get kids reading in the first place.
    Not really. They are kids.

  11. #11
    Somebody Get Me A Doctor
    jrk5150's Avatar
    Join Date
    12.12.01
    Age
    51
    Location
    Massachusetts by way of the Great State of New Jersey
    Posts
    9,182
    Posts Per Day
    1.34
    Favorite VH Album

    5150
    Favorite VH Song

    Changes with the day
    Last Online

    08.19.20 @ 02:33 PM
    Likes (Given)
    0
    Likes (Received)
    6
    Thanks (Given)
    95
    Thanks (Received)
    1138


    Premium Member

    Donor

    Achievements:
    Padawan PraiserWell-LikedVHLinks Proud!25,000 VHL Life PointsKnight Of Da Roundtable

    Default

    I'd be more interested in studies that show whether or not it works.

    Alex Molnar is a dreadful example of someone in academia if he can't come up with something more than his lame ass opinion about whether it's right or wrong. And Susan Linn is everything wrong with what should be good - activists without data is what her organization should be called.

    How bout they get off their own fat asses and do the research - find out whether this or any similar programs WORK, and find out if they actually cause an increase in the consumption of pizza. REAL researchers should be able to do this with their eyes closed.

    I am SO sick of talking heads spouting bullshit without anything to back it up. It's not only annoying, it's insulting. And depressing, since so many buy it without actually thinking critically about what they're reading. Guess they came up a few pizzas short in their youth.

  12. #12
    Top Of The World

    Join Date
    04.27.06
    Age
    54
    Location
    The Bay Area
    Posts
    4,590
    Posts Per Day
    0.87
    Last Online

    06.14.20 @ 03:31 PM
    Likes (Given)
    0
    Likes (Received)
    1
    Thanks (Given)
    74
    Thanks (Received)
    184

    Achievements:
    Padawan PraiserWell-LikedVHLinks Proud!25,000 VHL Life PointsOld Guard

    Default

    Your child reads a book.....and them you spend quality time with them discussing it over a pizza.....

    Shame on you.......where the hell is Child Protective Service when you need them.

  13. #13
    Take Your Whiskey Home
    loveevhsince79's Avatar
    Join Date
    09.22.04
    Location
    Cols, OH
    Posts
    5,420
    Posts Per Day
    0.93
    Last Online

    10.23.15 @ 04:49 PM
    Likes (Given)
    0
    Likes (Received)
    0
    Thanks (Given)
    0
    Thanks (Received)
    0

    Default

    LOL, I love it. The best a Harvard psychologist has to do with her time is to point a finger at a company which is at least trying to give back to the community and children for doing something positive such as reading a book. There are a ton of companies who do nothing but I guess that would be a better alternative because, gasp, this particular company sells pizzas. What a crock. I would love for someone to take a poll to see what percentage of families DO NOT eat pizza once a month. I would bet it is a very small amount.

    As with everything that children eat, it's about balance. I have seen first hand what happens when kids are deprived of certain foods because my sister did it. Her girls were not allowed ANY chocolate and the outcome has been that once they were out of the house, they couldn't get enough it.

    I try to keep that in mind and that many nutritionist says the best attitude is that there is no such thing as bad food but that certain foods should only be enjoyed in small amounts. If you make anything forbidden, it becomes even more enticing.

  14. #14
    I'm The One
    vcooper3's Avatar
    Join Date
    05.30.02
    Age
    43
    Location
    VA
    Posts
    2,643
    Posts Per Day
    0.40
    Last Online

    09.17.20 @ 07:13 PM
    Likes (Given)
    17
    Likes (Received)
    20
    Thanks (Given)
    1338
    Thanks (Received)
    2207


    Premium Member
    Achievements:
    Master PraiserSupremely-LikedVHLinks Proud!25,000 VHL Life PointsKnight Of Da Roundtable

    Default

    This is a lame debate by these so-called critics. Book-it was a very popular program when I was in grade school. It was an incentive for kids to read more books because a majoirity of kids love pizza. Anything that encourages kids to read is a positive. Getting free apples at the supermarked isn't going to drive more kids to read.

  15. #15
    Niners Fan!
    SactoFan's Avatar
    Join Date
    01.07.00
    Age
    50
    Location
    The Tiki Bar...
    Posts
    9,524
    Posts Per Day
    1.26
    Favorite VH Album

    Van Halen 2
    Favorite VH Song

    Dance the Night Away
    Last Online

    @
    Likes (Given)
    0
    Likes (Received)
    0
    Thanks (Given)
    1
    Thanks (Received)
    0


    Premium Member

    Donor

    Default

    Quote Originally Posted by graeme View Post
    It's just sad that any incentive at all is required to get kids reading in the first place.
    You do want intrinsic motivation to start early, but a free pizza is a nice treat once in awhile...especially if is earned...
    Can't stop...addicted to the shindig...

 

 

Similar Threads

  1. I wonder How Eddie will Handle the Wolfie Critics?
    By smme5150 in forum Main VH Discussion
    Replies: 245
    Last Post: 02.02.07, 07:25 PM
  2. Pizza Chain Accepting Pesos for Pizza
    By voivod in forum VH Fans Meeting Place (Non-Music)
    Replies: 29
    Last Post: 01.14.07, 08:48 PM
  3. Pizza Facts
    By OLO in forum VH Fans Meeting Place (Non-Music)
    Replies: 8
    Last Post: 06.04.06, 05:24 PM

Tags for this Thread

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •