VH Branding / Perceptions
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  1. #1
    Little Dreamer

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    VH Branding / Perceptions

    VH's brand over time:

    Roth Years: THE party band geared towards kids
    Sammy Years: Mainstream Hit-makers with a broad appeal
    Gary Years: Mutant brand... Never made sense

    Sammy has done a great job of nurturing his Brand into an adult oriented "Party" thing while maintaining the integrity of his brand. He’s got a great niche. Sammy never “screwed it up”. Smart guy!

    Roth has done a marvelous job of going from the guy you want your party to the old guy who still thinks he’s 21. Should have saved his money and retired in 1990 / moved onto new ventures. These last couple years have been more dignified, but it’ll take a while to recover from the damage he did with the 2002 tour with those outfits and wigs (even though he did perform well) He’s apparently crazy or something too.

    Anthony – he’s kept his mouth shut over the years and still hangs out with Hagar, so people still like him. He’s viewed as ‘normal’ compared to Roth / Eddie.

    Alex – Recluse. Nobody knows anything. Good drummer

    Eddie – Guitar god… “whatever happened to him???”

  2. #2
    Take Your Whiskey Home

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    Default

    And exactly what kind of a thread are you trying to start here?

  3. #3
    Romeo Delight

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    Default

    adult oriented "Party" thing while maintaining the integrity of his brand? ah ya mas tequila, lol

  4. #4
    Runnin' With The Devil
    right-here-i-say's Avatar
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    Default

    I see where you are going on this. You are correct, what type of branding should we expect?

    I always wished that VH would go the Jimmy Buffet route (Summer tour with beachish theme). Sammy has done this, but when you only get 800 people at a Hard Rock Cafe it isn't as spectacular.

    What should be the theme this time? I'm hoping it is the summer festival feel.
    Right here I say....

  5. #5
    Little Dreamer

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    right-here-i-say has the right idea!

    i wanna see an outdoors boozed up beach party spectacular with cheeseburgers, american flags and a bunch of other crazy crap. Something right up Roth's alley...

 

 

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