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Thread: 7-11 pulls drink named "Cocaine"
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10.25.06, 07:16 AM #1
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7-11 pulls drink named "Cocaine"
DAVID KOENIG
Associated Press
DALLAS - Convenience-store operator 7-Eleven Inc. is telling franchises to pull a high-caffeine drink from its shelves because of the product's name: Cocaine.
The company acted after getting complaints from parents of teens, who are a big part of the drink's target audience.
"Our merchandising team believes the product's name promotes an image which we didn't want to be associated with," said Margaret Chabris, a spokeswoman for 7-Eleven.
Cocaine comes in red cans, with the name spelled out in what are meant to resemble lines of white powder.
According to the label, each 8.4-fluid ounce can contains 280 milligrams of caffeine - more jolt than a cup of coffee, a can of Coca-Cola or the leading energy drink, Red Bull - but no cocaine.
The drink is made by Redux Beverages of Las Vegas, which markets it as "The legal alternative."
Hannah Kirby, the company's managing partner, said 7-Eleven stores didn't account for many sales of the drink. It hit shelves in New York and California in August and is now available in more than a half-dozen states, mostly in mom-and-pop convenience and liquor stores.
This isn't the first time Cocaine has been yanked. Some stores in the New York area pulled the drink after local politicians complained. It's all part of the company's plan to stand out in the fast-growing energy drink market.
"We knew the name was going to be provocative," said Kirby, whose husband, James, created the drink.
Kirby said the company wasn't glorifying an illegal drug in the eyes of its young consumers. "Kids understand the difference between a controlled substance and an energy drink," she said.
Chabris, the 7-Eleven spokeswoman, said the Dallas-based chain is recommending that franchisees not stock the drink.
Chabris said a vendor that isn't recommended by 7-Eleven "dropped the product off at some stores in Northern California." She said she didn't know how many stores carried it.
7-Eleven stores sell other energy drinks, which nutritionists warn can cause caffeine and sugar highs followed by crashing lows among kids who consume them - sometimes several in a row.
Researchers in Chicago reported this month that they saw a surprisingly high number of cases of caffeine abuse over the past three years, including 12 percent that required hospital treatment. The average age of the victims was 21."It's always a Catch-22 situation. They hate you if you're the same, and they hate you if you're different."
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Sucka'sFacebook
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10.25.06, 07:39 AM #2
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Didn't Madonna have the same problem when she tried to market "SEX" a few years ago? Storekeepers were afraid it would lead folk to wearing pointy, coned bras and fake British accents.
"The reasonable man adapts himself to the world; the unreasonable one persists in trying to adapt the world to himself. Therefore, all progress depends on the unreasonable man."George Bernard Shaw
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10.25.06, 08:03 AM #3
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Lol...
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10.25.06, 09:44 AM #4
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It's too bad they went for the ridiculous name. Apparently the drink doesn't contain any high fructose corn syrup and has a lot less chemicals than the typical "energy drink". If they knew what was good for them, they would use the publicity and re-launch the product with a better name.
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10.25.06, 11:09 AM #5
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Yeah, the 7-11 counter dude was really confused when I asked him for an 8 Ball.
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10.25.06, 11:14 AM #6
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Cocaine's a drink?
I thought it was a nasal decongestant.
(or Kate Moss's lunch)
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10.25.06, 11:15 AM #7
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10.25.06, 12:06 PM #8
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Eat Us And Smile
Welcome back, Van HALEN!!!!
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10.25.06, 12:40 PM #9
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Damn cokeheads...
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10.29.06, 10:01 PM #10
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Just when the kids thought they'd found something to get them off the habit, they pull the goddamn drink....guess it's back to old:
"Suck a fat one, faggot."
-MikeL, showing off that sharp wit of his.
"You may recognize some of these chemicals. Let's start with cyanide...The one the Aum Shinrikyo cult attempted to use to commit mass murder in a Tokyo subway in May 1995...The same cyanide produced routinely--1.4 million tons per year--for use in the production of plastics, adhesives, cosmetics, pharmaceuticals, and so on. It seems that those who put small amounts of cyanide in subways are terrorists. But those who produce it in mass quantities and contaminate broad reaches of soil, water, and air, killing countless living beings, are not terrorists, but rather capitalists, and are counted among the finest and most powerful people on the planet."
-Derrick Jensen, "What We Leave Behind"
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10.29.06, 10:17 PM #11
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You wanna see a drink that should be pulled........
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10.29.06, 10:35 PM #12
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That is hilarious...maybe people drink it with some of the food pics lately in the"funny pics" thread...
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10.30.06, 08:54 AM #13
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Let's hope that they don't come up with gum with caffeine and call it "Crack".
"Viking - last to sleep, first to rise, last to leave, that's how the Nords of old rocked the house." ~ timmac in the 'Texas Linkers' thread talking about yours truly. :-)
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10.30.06, 06:28 PM #14
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That's my next excuse when I get busted for drugs. "Officer, I was just buying what I thought was a drink from 7-11! I swear!"
"What we are dealing with here, is a complete lack of respect for the law" - Jackie Gleason, Smokey and the Bandit
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