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  1. #1
    Atomic Punk
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    12.11.17 @ 04:37 PM
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    Default Velveeta Supply Running Low, Causing a Cheesy Meltdown

    If this story wasn't about the Velveeta cheese shortage, you could say it was full of holes.

    No holes in the orange-colored, highly-processed cheese food, of course. But, perhaps, some holes in the Kraft Foods explanation about why some stores are running out of the stuff known as Liquid Gold to Velveeta lovers but widely lampooned by some food aficionados.

    It all began with an enterprising report in Advertising Age, the trade publication, that noted some East Coast grocery stores were running out of Velveeta cheese -- and didn't know why.

    Kraft declines to discuss the specific reasons for the shortage. It did, however, email USA TODAY this explanation from spokesperson Jody Moore "This is really a short-term issue that's more noticeable right now given the increased seasonal demand."

    Seasonal demand? For Velveeta?

    "It's not a seasonal product," says Ken Albala, a culinary historian who teaches a class on "History of Food" at University of the Pacific in Stockton, Ca. "There is no dish served between Thanksgiving and Christmas that is quintessentially Velveeta."

    What's more, says Albala, if there's one cheese product on the planet that should never run out, it's Velveeta. "The whole point of Velveeta is you keep it on the shelf indefinitely. It's the cheese for people who don't know how to cook."

    Maybe so. But the 86-year-old processed cheese product, commonly melted into mac & cheese, grilled cheese sandwiches and casseroles, remains a $500 million-plus brand for Kraft. Never mind that in 1931, no less than the American Medical Association granted Velveeta its seal of approval.

    But why today's shortage? Sure, Velveeta costs a lot less than real cheese, but Albala doesn't think this shortage is some statement about the still-wobbly economy. Nor does he think it was a staple for New Year's Eve dips. Velveeta may see a spike in interest around Super Bowl time, he says, but that's nearly a month away.

    Albala thinks, perhaps, some very popular cooking TV show, website or magazine recently posted a recipe -- or recipes -- that called for Velveeta as an ingredient. "That's all I can think of," he says.

    "It is possible consumers may not be able to find some Velveeta products on store shelves over the next couple of week," says Kraft's Moore, in the release. But, the release notes, "we have not heard many complaints from consumers so far."

    Albala says he certainly has no complaints about the Velveeta shortage. "I prefer real cheese," he says. Even at 49-years-old, he notes, "I've never bought it in my life."
    "Watch what people are cynical about, and one can often discover what they lack.” -- Gen. George S. Patton

  2. #2
    Master Bluesman Elwood P.'s Avatar
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    12.13.17 @ 12:16 PM
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    It's a marketing ploy folks. Meant to drum up business. Not quite on the level of crying fire in a crowded movie house so they can get away with it. God Bless Capitalism.

    Nobody panic! There's Velveeta for everyone.
    "I'm the opposite of Bill Cosby. Diamond Dave always gets your approval." (DLR)

    "Kids, just say NO to marriage". (Al Bundy)

    Rawhide in "A"

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  3. #3
    Atomic Punk edwardv's Avatar
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    What really worries me is when the birth control pill supply runs low.
    EVH 1979: Well, actually it's not much of a vacation, because we run everything ourselves. We design our own album cover, we have to be in the office every day to sign checks - the whole corporation revolves around us. Nothing can be done without our approval. We even have photo approval.

  4. #4
    Hang 'Em High sickman's Avatar
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    Quote Originally Posted by edwardv View Post
    What really worries me is when the birth control pill supply runs low.
    Why? The people that should be on them don't take them anyway.

    Case in point,
    Adults, toddler exchange profanities in video posted on police union website

    http://www.ksdk.com/story/news/natio...bsite/4368963/

  5. #5
    Good Enough cabomiro's Avatar
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    Default Velveeta

    That shit is nasty.
    Cabo x 20
    Van Halen x 11
    Sammy x 20+
    DLR x 2

  6. #6
    ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ Number 47's Avatar
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    From cheese shortage to thug potty mouth in 4 posts. That must be a new record in derailment or at least WTF?

  7. #7
    Atomic Punk TheresOnlyOneWay's Avatar
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    Awesome side dish, especially with sriracha sauce:

    Sammy did the impossible. He made Van Halen better. Deal with it.
    Michael did the impossible. He made Van Halen better. Deal with it.
    --------------------------
    IAMA I am a stage hand for big mainstream artists. (self.IAmA)

    Q: who was the biggest douche that you have worked with?

    A: Eddie Van Halen hands down he threatened all the stage hands that if we wernt all pushed to the side when he got off stage that he would "bash our faces in"

    Now the new David-Lee-Roth-Van Halen album, “Tokyo Dome In Concert,” is available for purchase, and it’s super, super, super, super, super, super, crazy bad. - Doug Elfman

  8. #8
    Atomic Punk
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    Default

    Hmmm...We sell Kraft cheese slices here, which are fab melted onto burgers - and we do the triangles too - but not this Velveeta stuff. I like the sound of it, I must admit!
    I'm FEMALE...Deal with it!

    "Whatever you do, wherever you go, there you are..." Edward Van Halen 1986

    "You spend the first part of your life trying to make your mark, and the second part just trying to cover up your tracks"... Weesfreewheelin, 2012

    "Life's too short to stuff a mushroom"... Shirley Conran, 1975

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    Thatcher, 1980


  9. #9
    Hang 'Em High sickman's Avatar
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    This cheese is disgusting. My wife used to make it for our daughter but when you have to soak the bowl for 20 minutes to get the cheese out to clean it I can't imagine it is good for you. Even after the soaking you need to scrub with a stiff bristle dish brush.

  10. #10
    Atomic Punk Dave's Dreidel's Avatar
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    Default

    Velveeta is nasty, they are doing people a favor by running out.
    Taylor Swift is nice to look at. Adele can sing.

    Emperor Brett - "I can't believe you guys are analyzing song-by-song Van Halen III? What next, analyzing the script of Stroker Ace looking for some shred of Citizen Kane?"

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  11. #11
    Forum Frontman It's Mike's Avatar
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    Default

    good news story for the world.

  12. #12
    ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ Number 47's Avatar
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    It's fucking Velveeta. You either use it or you don't. Is the point to ridicule one side or the other.

  13. #13
    Super Duper Frontman track 5's Avatar
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    Quote Originally Posted by sickman View Post
    Why? The people that should be on them don't take them anyway.


    http://www.ksdk.com/story/news/natio...bsite/4368963/
    The real world is awesome. And this vid...is the real world. But like I always say. "I dig the Velveeta in a pinch. But I don't dig the pinche real world." Out.
    Quin-a-se-i-co

    You're a dick for putting ian on "ignore" DIF

    "You stupid fuck!" Seen

    "Well if you saw it, stats and scientific studies be damned!" Lovemachine 97 v. 2.

  14. #14
    Atomic Punk Dave's Dreidel's Avatar
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    Quote Originally Posted by Number 47 View Post
    It's fucking Velveeta. You either use it or you don't. Is the point to ridicule one side or the other.
    I think it was all done tongue in cheek my friend, I don't anyone is really ridiculing anyone.
    Taylor Swift is nice to look at. Adele can sing.

    Emperor Brett - "I can't believe you guys are analyzing song-by-song Van Halen III? What next, analyzing the script of Stroker Ace looking for some shred of Citizen Kane?"

    David Lee Roth did the impossible. He made Van Halen better. Deal with it!

    Preferred pronouns: he/him/his

    Hurricane Halen - Let's all gingery touch our sword tips!!!

    DONATE TO THE LINKS YA CHEAP BASTARDS!!!!

  15. #15
    Master Bluesman Elwood P.'s Avatar
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    Get about a cup of milk hot in a sauce pan. Then start adding velveeta slices/chunks in it, stirring occasionally on low heat. Throw in a can of ROTEL tomatoes, habanero-style if possible. If you really want it hot, toss in a diced jalapeno. I gotta admit, this shit is pretty goddamn good. Over nachos or better yet, as a dip. Hey, the Super Bowl is just around the corner. I eat it about once a year.
    "I'm the opposite of Bill Cosby. Diamond Dave always gets your approval." (DLR)

    "Kids, just say NO to marriage". (Al Bundy)

    Rawhide in "A"

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