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  1. #1
    Good Enough VH Wahoo's Avatar
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    08.31.15 @ 02:01 PM
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    Maker's Mark cutting alcohol in its bourbon to meet high demand

    Alternate headline: "How to destroy your brand name in one easy step!"

    Maker's Mark cutting alcohol in its bourbon to meet high demand

    The distillery behind Maker’s Mark bourbon is reducing the amount of alcohol to meet a rise in global demand, company officials said today.
    Maker’s Mark is distilled to 45 percent alcohol by volume — or 90 proof — and, after the change, would go down to about 42 percent ABV or 84 proof.

    “Lately we’ve been hearing from many of you that you’ve been having difficulty finding Maker’s Mark in your local stores,” Maker’s Mark executives Rob Samuels and Bill Samuels Jr. wrote in a joint email to clients.

    “Fact is, demand for our bourbon is exceeding our ability to make it, which means we’re running very low on supply.”

    The bourbon brand — which famously used the slogan “It tastes expensive... and is” in the ‘60s and ‘70s — looked at “all possible solutions” and “worked carefully” to reduce the alcohol by volume of the beverage by 3 percent.

    Company execs said the move would ensure there is "enough Maker’s Mark to go around" while it boosts production at its distillery, but the move is sure to leave a bitter taste in the mouths of some drinkers.

    "Usually you're going to notice that," Williamsburg bartender Erik Lane, 31, said of the lowering in proof. "If I started putting a half shot of water in the bottom of everyone's beer just to make the keg last longer they'd notice."

    "I don't think the proof really matters [for a drink to be enjoyable]. But when that's your reason for doing it, I just think that's a cheap business practice," Lane, an occasional Maker's Mark imbiber, added.

    It is unclear when the watered-down beverages will hit the market.

    A spokesman for Maker’s Mark did not immediately reply to a request for comment.

    Bumper sticker on my rocket's ass...

  2. #2
    Atomic Punk lovemachine97(Version 2)'s Avatar
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    12.17.17 @ 05:26 PM
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    Strange. I have no problem finding Maker's.

  3. #3
    Baluchitherium steve mcqueen's Avatar
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    12.10.17 @ 10:41 PM
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    Quote Originally Posted by lovemachine97(Version 2) View Post
    Strange. I have no problem finding Maker's.
    Neither do I.....At the store.....or in my cabinet

  4. #4
    Sinner's Swing! Wickett's Avatar
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    07.19.17 @ 06:30 AM
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    I've never had any issue finding it, either. That really isn't a significant drop in alcohol content. I'll be more concerned if it affects the taste.
    Don't drink the Jim Jones punch. They're called theToxic Twins for a reason...

  5. #5
    Baluchitherium steve mcqueen's Avatar
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    I'm wondering if this news will justify a trip down to Costco to buy up a couple of cases before they change it.....






    Yeah.....I think so

  6. #6
    Atomic Punk lovemachine97(Version 2)'s Avatar
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    12.17.17 @ 05:26 PM
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    If you can't meet demand, you have 2 choices: raise prices or ration. It's a strange choice, to me at least, to ration as opposed to increase prices.

  7. #7
    Sinner's Swing! Jesus H Christ's Avatar
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    12.16.17 @ 09:40 PM
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    Quote Originally Posted by steve mcqueen View Post
    I'm wondering if this news will justify a trip down to Costco to buy up a couple of cases before they change it.....






    Yeah.....I think so
    Perhaps that was the exact reason for the story. Creative marketing.
    "The less I needed, the better I felt." ~ Charles Bukowski.

  8. #8
    Good Enough ignorance_is_bliss's Avatar
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    09.07.17 @ 09:37 PM
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    Never heard of it. Who wants to send me a bottle?

    Anyone?

  9. #9
    Atomic Punk CaboChris's Avatar
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    12.17.17 @ 05:31 PM
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    Quote Originally Posted by ignorance_is_bliss View Post
    Never heard of it. Who wants to send me a bottle?

    Anyone?
    Tell you what Igs,

    You and your family make it to North Wales and we'll tear this mutha fucka up!:beer:

  10. #10
    Atomic Punk fast98dodge's Avatar
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    08.07.17 @ 08:14 PM
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    Quote Originally Posted by ignorance_is_bliss View Post
    Never heard of it. Who wants to send me a bottle?

    Anyone?
    There's much better Bourbon out there than MM... If you want the best Bourbon in the world, look for Booker's... Don't waste your time with anything else...

    It's high proof (121° to 127°) but very smooth...

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  11. #11
    Atomic Punk lovemachine97(Version 2)'s Avatar
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    I's decent bourbon for a decent price. It's a bit sweet.

  12. #12
    Atomic Punk Raldo's Avatar
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    12.17.17 @ 03:32 AM
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    Interesting.
    Remember the Heroes - 9/11/01

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    got tequila?

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  13. #13
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    Just don't touch the Wild Turkey 101 proof.

  14. #14
    Eruption
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    01.13.16 @ 05:43 PM
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    You have to answer to the shareholders! They want more money! Water it down, profit is everything.
    Staying Frosty

  15. #15
    Atomic Punk ZeoBandit's Avatar
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    12.14.17 @ 05:57 AM
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    Never tried Maker's Mark, but heard it was really good. Although the difference is minute, the perception of cheapening their product will really hurt them.
    "What we are dealing with here, is a complete lack of respect for the law" - Jackie Gleason, Smokey and the Bandit

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