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  1. #1
    Atomic Punk
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    05.16.18 @ 11:48 AM
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    Default Nivea's 're-civilize' ad called racist; company apologizes

    Nivea’s “Look like you give a damn” campaign: Does it contain a deliberately racist suggestion that black people aren’t civilized or an unintentional gaffe by the skin care company’s marketing team?

    The print ad in question features a clean-shaven black man grasping the longer hair on a bearded mask of his own face, preparing to throw it away. The phrase “Re-civilize yourself” is boldly emblazoned over the image.


    The Internet erupted in fury over the ad, with calls that songstress and Nivea spokeswoman Rihanna disown the company.

    Facebook users began posting photos of themselves with Afros on Nivea’s wall, saying things such as: “I wear my hair natural and I just graduated with my doctorate! So who needs to be re-civilized?? Nivea no longer welcomed in my household.”

    Some suggested that the backlash could increase sales of products geared toward black people from other companies.

    Nivea, owned by German parent Beiersdorf, responded on its wall with an apology:

    Thank you for caring enough to give us your feedback about the recent 'Re-civilized' NIVEA FOR MEN ad. This ad was inappropriate and offensive. It was never our intention to offend anyone, and for this we are deeply sorry. This ad will never be used again. Diversity and equal opportunity are crucial values of our company.

    No word on whether a companion advertisement -- featuring a clean-shaven white man grasping the longer hair on bearded mask of his own face, preparing to throw it away -- will also be nixed.

    The text on that one: “Sin City isn’t an excuse to look like hell.”
    "Watch what people are cynical about, and one can often discover what they lack.” -- Gen. George S. Patton

  2. #2
    Atomic Punk fast98dodge's Avatar
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    08.07.17 @ 07:14 PM
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    People need to be less sensitive... I think people go out of their way to find something to bitch about...
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  3. #3
    Atomic Punk
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    04.21.18 @ 05:47 PM
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    Default

    I wonder whether there would have been the same furore had the slogans been reversed, ie the "Civilise yourself" one on the picture of the white man? It does seem a tad unfortunate in its current form...
    I'm FEMALE...Deal with it!

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  4. #4
    Good Enough pal1800's Avatar
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    06.02.16 @ 08:13 AM
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    If you're that sensative, it's a genetic flaw. You're broken. Do the world a favor, please turn self off.

  5. #5
    Baluchitherium sisca's Avatar
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    06.12.16 @ 06:51 PM
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    welp...its official. this country has become a nation of pussies.
    """"\//-/""""


    The Marines I have seen around the world have the cleanest bodies, the filthiest minds, the highest morale, and the lowest morals of any group of animals I have ever seen. Thank God for the United States Marine Corps!


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    “ Originally posted by FORD
    History tells us that oppressive nations build walls to keep people IN, not out.
    (See "Berlin Wall" and "Likud Israel" for examples) ” FORD- when i told him i'd build a wall between the US and Mexico.

    then ill build it from the mexican side. -my reply.

  6. #6
    Hang 'Em High jetguy5150's Avatar
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    05.18.18 @ 10:13 AM
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    Holy fuck! These people are reacting as if it was a white man holding the head of an un-shaven, fro wearing black man. People need to fucking relax!
    Signature not currently available. You aren't missing much.

  7. #7
    Hang 'Em High sickman's Avatar
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    05.19.18 @ 03:44 AM
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    No different than the cavemen being upset over Geico commercials.

    I used to jog but the ice cubes kept falling out of my glass.

  8. #8
    Forum Frontman It's Mike's Avatar
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    05.22.18 @ 06:26 PM
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    Default

    pretty poor choice of taglines on the ad. I don't care, but can see how some people wouldn't be fans of it.

  9. #9
    Eruption VHwasCoolestWithDLR's Avatar
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    01.08.17 @ 08:19 AM
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    uptight fuckers need to stop their whining.

  10. #10
    Atomic Punk ziggysmalls's Avatar
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    05.22.18 @ 12:54 PM
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    If they did one with a honky it is perfectly ok. Actually even if they didn't it's still ok. If we are truly looking to have a color blind world, then a person shouldn't see the guy in the ad as black or previously as a savage. Should look at him no different than a white guy wearing a mullet and trash stache.

    However we have double standards in this country. Nobody would be saying shit with a piece of white trash having a new do.

    God I hate political correctness.

  11. #11
    Baluchitherium sisca's Avatar
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    06.12.16 @ 06:51 PM
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    Quote Originally Posted by ziggysmalls View Post

    God I hate political correctness.
    its killing this country.
    """"\//-/""""


    The Marines I have seen around the world have the cleanest bodies, the filthiest minds, the highest morale, and the lowest morals of any group of animals I have ever seen. Thank God for the United States Marine Corps!


    www.myspace.com/mikesisca

    "If ladies want Valentines Day so bad either make Superbowl Sunday an actual holiday or give guys Steak and Blowjob Day and we'll call it even." T.RYAN, sharing thoughts on valentine's day.

    " SHUT UP, FAGGOT." - Vinnie Velvet, showing off that sharp wit of his.

    DIRTY SANCHEZ- It's not just for breakfast anymore!



    “ Originally posted by FORD
    History tells us that oppressive nations build walls to keep people IN, not out.
    (See "Berlin Wall" and "Likud Israel" for examples) ” FORD- when i told him i'd build a wall between the US and Mexico.

    then ill build it from the mexican side. -my reply.

  12. #12
    carpe damn diem billy007's Avatar
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    05.22.18 @ 07:19 PM
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    Quote Originally Posted by sisca View Post
    its killing this country.
    How can you tell?

    I mean with an invasion from the south that our politicos turn a blind eye to, a government that consistently spends more than they bring in, politicians that are only interested in their next election, kids running wilder than any pack of feral dogs, businesses that take our money and pay their employees overseas while workers here can't find jobs, global warming, global cooling, "reality" tv, "gangstas", etc - how can you pinpoint political correctness?!?

  13. #13
    Summer Nights in Cabo SNIC's Avatar
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    03.28.18 @ 01:21 PM
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    Quote Originally Posted by sickman View Post
    No different than the cavemen being upset over Geico commercials.

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  14. #14
    Eruption VHwasCoolestWithDLR's Avatar
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  15. #15
    Atomic Punk Dave's Dreidel's Avatar
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    05.22.18 @ 06:19 PM
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    I don't see anything insensitive about it.

    They used the model because he is a good looking guy, not because he was black.

    Fucking A, if the guy was white, oriental, or hispanic we wouldn't be having this conversation. I am waiting for one company to show the balls to say "fuck you, it isn't racist, quit being such a pussy. If you are that damn dumb we don't want your money anyway."
    Taylor Swift is nice to look at. Adele can sing.

    Emperor Brett - "I can't believe you guys are analyzing song-by-song Van Halen III? What next, analyzing the script of Stroker Ace looking for some shred of Citizen Kane?"

    David Lee Roth did the impossible. He made Van Halen better. Deal with it!

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