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  1. #1
    Atomic Punk
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    Default Move over, Four Loko

    —the next big thing in fruity alcohol concoctions is here from the makers of Colt 45. And it’s nothing like what your father used to drink.



    According to their website, Blast is a “premium malt beverage with natural fruit flavors and a kick that is uniquely Colt 45.” Some consumers are already calling it alcoholic soda, or “alcopop.”

    The “kick” part is that each 23.5 ounce can contains 12 percent alcohol—the same as four beers.

    Rapper Snoop Dogg has signed on to promote the drink, even starring in an online music video for the brand.

    The new drink comes in an effort to revamp the brand to appeal to a younger crowd after declining sales in the past decade. But critics say the crowd they are targeting may be a little too young.

    Like it’s caffeinated predecessor Four Loko, health and government officials complain that the sweet and fruity flavors, bright-colored trendy can and high alcohol content entice teens to drink underage.

    In a press release, alcohol industry watchdog the Marin Institute called Blast a “binge-drinking threat to underage and young adult drinkers.” It also said Snoop Dogg “appears to be the most irresponsible product ambassador that a brand could possibly pick.”

    Bruce Lee Livingston, executive director of the Marin Institute, said, “While the federal government was shutting down dangerous caffeinated alcohol, Pabst Brewing Company was cooking up “Blast”… racing to the bottom to harm youth.” Livingston proposed that the drink be limited by allowing it to be purchased only one at a time.

    The drink is also sold in 7-ounce bottles and comes in four flavors—strawberry lemonade, blueberry pomegranate, grape and raspberry watermelon. The website says consumers can “drink straight up, serve over ice, or mix to create your favorite cocktail.”

    Blast will join Mike’s Hard Lemonade, Twisted Tea, Smirnoff Ice and Four Loko in the industry known as “progressive adult beverages," which grossed $959 million in 2010, according to the Wall Street Journal.

    There is no doubt after all the press last year about Four Loko that Blast will stir up plenty of controversy – state representatives in Vermont are currently in the process of sponsoring a bill that would ban any flavored malt beverage over 12 ounces.

    In defense, representatives from the makers of Blast said they are going to focus marketing of the product on drinking responsibly.

    Inquires to Pabst Brewing Company were not returned.

  2. #2
    carpe damn diem billy007's Avatar
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    I don't get why laws need to be made - shouldn't these already be covered by the same laws that cover beer and other alcoholic beverages?

  3. #3
    ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ ○ Number 47's Avatar
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    It's been a rough day at work... I want one NOW!

  4. #4
    Atomic Punk LLFHS's Avatar
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    Quote Originally Posted by billy007 View Post
    I don't get why laws need to be made - shouldn't these already be covered by the same laws that cover beer and other alcoholic beverages?
    Wondering the same thing myself. The only issue I have is that those cans look purdy fuckin GAY.


    Like it’s caffeinated predecessor Four Loko, health and government officials complain that the sweet and fruity flavors, bright-colored trendy can and high alcohol content entice teens to drink underage.
    Uh, just the existence of alcohol entices teens to drink underage. Been that way since the shit was invented.
    Last edited by LLFHS; 04.07.11 at 11:31 AM.
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  5. #5
    Atomic Punk onefootoutthedoor's Avatar
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    Sweet! I wonder if Billy Dee will still be the spokesperson?


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  6. #6
    Atomic Punk LLFHS's Avatar
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    Then they could call it Four-Lando.
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  7. #7
    Baluchitherium Mikey Metalhead's Avatar
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    unless your in a 3.2 state, its more like 2 beers, not 4 (gotta love Texas)

    But beer and wine laws still only cover up to a certain percentage, not sure exactly what, but thats my guess why they need new laws for em, something between beer and hard liquor.

    to be honest, other than being 12% instead of 7 or 8, I do not see it being much different than things like Mikes Hard drinks or the smirnoff flavored drinks... those taste like candy to me. but I prefer things in a bottle, so not sure about these... oh ya, I will deff try one
    I SURVIVED TEXAS LINKERS WEEKEND I, II, III, IV and VI and VII.barely made it to VIII time to slow down
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  8. #8
    Summer Nights in Cabo SNIC's Avatar
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    Looks like Edward Colt 45 hands at TLW this year.

    Artists I Have Seen: 1D, 38 Special, Aerosmith, Alabama, Bad Company, Bad English, Billy Squire, Bob Seger, Bon Jovi, Boston, BTO, Cheap Trick, Chicago, Chickenfoot, Cinderella, Daughtry, Dave Matthews Band, Default, Def Leppard, Dio, Dokken, Drowning Pool, Eagles, Earth Wind & Fire, Eddie Money, Eric Clapton, Farenheit, Fleetwood Mac, Foreigner, Garth Brooks, George Strait, Glass Tiger, Heart, Huey Lewis and the News, Jackson Browne, Jimmy Buffett, Joan Jett and the Blackhearts, Joe Bonamassa, John Mellencamp, Journey, Keel, Kingdom Come, Kings X, KISS, Kool and the Gang, Krokus, Lionel Richie, Little River Band, Lou Gramm, Loverboy, Los Lonely Boys, Lynyrd Skynyrd, Metallica, Michael Bolton, Nickelback, Night Ranger, Paul Stanley, Peter Frampton, Pink Floyd, Poison, Red Rider, REO Speedwagon, Santana, Sammy Hagar, Shinedown, Steely Dan, Steve Miller Band, Styx, Ted Nugent, Tesla, The 1975, The Black Crowes, The Roots, The Wallflowers, U2, Van Halen, Whitesnake, Zac Brown Band, ZZ Top

  9. #9
    Baluchitherium Mikey Metalhead's Avatar
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    Quote Originally Posted by SNIC View Post
    Looks like Edward Colt 45 hands at TLW this year.

    puken watermelon, woot, someone get a canvas ready... I predict art work
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  10. #10
    Atomic Punk lovemachine97(Version 2)'s Avatar
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    I hate lawmakers more and more every day.

  11. #11
    carpe damn diem billy007's Avatar
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    Quote Originally Posted by Mikey Metalhead View Post
    unless your in a 3.2 state, its more like 2 beers, not 4 (gotta love Texas)

    But beer and wine laws still only cover up to a certain percentage, not sure exactly what, but thats my guess why they need new laws for em, something between beer and hard liquor.

    to be honest, other than being 12% instead of 7 or 8, I do not see it being much different than things like Mikes Hard drinks or the smirnoff flavored drinks... those taste like candy to me. but I prefer things in a bottle, so not sure about these... oh ya, I will deff try one
    So what you're saying that just because it has alcohol in it, it's not treated as an alcoholic beverage, available only to those of us who have made it to (and in some cases well surpassed) our 21st birthdate? I did not know that!

  12. #12
    Baluchitherium Mikey Metalhead's Avatar
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    Quote Originally Posted by billy007 View Post
    So what you're saying that just because it has alcohol in it, it's not treated as an alcoholic beverage, available only to those of us who have made it to (and in some cases well surpassed) our 21st birthdate? I did not know that!
    huh?

    im saying most states have different laws for beer/wine vs hard liquor... as far as who can sell it and under what type license.
    I SURVIVED TEXAS LINKERS WEEKEND I, II, III, IV and VI and VII.barely made it to VIII time to slow down
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  13. #13
    Good Enough The J Man's Avatar
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    Four Loko is nasty anyway, at least I think so. I don't see why so many people my age like them--oh, wait, of course I do...

  14. #14
    carpe damn diem billy007's Avatar
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    Quote Originally Posted by Mikey Metalhead View Post
    huh?

    im saying most states have different laws for beer/wine vs hard liquor... as far as who can sell it and under what type license.
    oh, ok. misinterpretation sucks!

  15. #15
    Baluchitherium Mikey Metalhead's Avatar
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    Quote Originally Posted by billy007 View Post
    oh, ok. misinterpretation sucks!
    lol, np... i dont understand me half the time
    I SURVIVED TEXAS LINKERS WEEKEND I, II, III, IV and VI and VII.barely made it to VIII time to slow down
    I musta had a broken middle finger for V
    http://www.youtube.com/user/daneph

 

 

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