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  1. #1
    Forum Frontman It's Mike's Avatar
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    12.13.17 @ 09:22 PM
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    Default Tim Tebow - Super Bowl Ad

    Am i the only one who doesn't understand why this is such a giant controversy? I find it kind of refreshing that an athlete would risk financial gain by being open about his feelings on a divisive issue.


    Tebow Controversy Runs Counter to Typical TV Advertising Norms

    For many, the three or so hours that a ball is in the air and television cameras are on hand to capture it are a respite from the controversies and troubles of the real world. And the Super Bowl has become the ultimate American party, the ultimate temporary relief.

    In agreeing to air the Focus on the Family's anti-abortion commercial with Florida quarterback Tim Tebow next Sunday, CBS has touched off a discussion on whether the relatively bliss-filled nature of sports television should be intruded upon by real life.

    No matter which side you take on the issue of abortion (and we're not taking one here no matter how hard you may look for it), CBS' choice to run the ad opens the door for advocacy groups of all political stripes and causes to spread their messages to sports telecasts, which, by and large, have been devoid of that kind of controversy.

    Indeed, six years ago, CBS declined to run a commercial from the United Church of Christ that touted its welcoming approach to gays and to people who feel uncomfortable with more conservative leaning churches.

    Since then, the network said, in a statement, it has moderated its approach to advocacy ads, "after it became apparent that our stance did not reflect public sentiment or industry norms on the issue. In fact, most media outlets have accepted advocacy ads for some time."

    That's true, but those ads typically run during news or entertainment programs, not during sports, where audiences include younger viewers.

    The network statement added that its "standards and practices process continues to adhere to a process that ensures all ads -- on all sides of an issue -- are appropriate for air. We will continue to consider responsibly produced ads from all groups for the few remaining spots in Super Bowl XLIV."

    If that's the case, then all bets theoretically are off. Can the network decline tastefully, "responsibly produced" ads from, say, the United Church of Christ, covering the same area from six years ago, or from a group advocating gay marriage?

    And, with the advertising market in a downward state, the Super Bowl would hardly be the only high-profile event where controversial ads would run.

    CBS, for instance, has the men's Final Four and the Masters on its calendar between now and April. Those events, particularly if Tiger Woods makes his return to golf at Augusta, could draw big ratings numbers, which would make them quite attractive to advertisers with a contentious message to get across.

    It's worth noting that Augusta National exercises more control over advertisers than any other events, so the chances of a controversial ad showing up on the Masters are practically non-existent, though anything is possible.

    And don't think that NBC and FOX officials aren't watching this. If the Tebow ad does air without incident, you'd have to think that groups would approach the networks who will carry the upcoming Olympics and Daytona 500, respectively, to run their ads.

    Also, still to be determined is the effect of last week's Supreme Court ruling that corporations are as entitled to political free speech as individuals on the ad market.

    We've come to expect campaign ads from candidates leading up to elections during high-traffic sporting events in the fall. Last week's ruling may lead to more political ads during baseball, football and basketball games in October and November.

    Lost in the flap is the idea that the NFL has tacitly given its approval to CBS to inject politics or advocacy into its ultimate showcase, if not to the issue itself.

    The league, in a statement, placed the onus on CBS, saying that the network's standards and practices department approved the content of the ad as "appropriate for the audience. We take no issue with CBS' decision."

    An NFL official told FanHouse in an e-mail that league officials have seen the Tebow ad and "did not object to CBS' decision to air it."

    In other words, the NFL is content with an ad that takes a side on the most divisive issue of our time airing during its marquee event, when racy spots for dot.com sites have been declined.

    The brouhaha over the Tebow ad runs contrary to the way television usually works. Normally, when there are controversies regarding advertisers, the point of contention is about the content of the program where the ad runs or with a performer on the program (i.e. when advertisers pulled out of David Letterman's late night show when news of his affair with an employee broke).

    In this case, the debate runs the other way, with the focus going to the ad rather than the program. Of course, if the Tebow ad runs late in the Super Bowl and the Saints-Colts game becomes an early blowout, all the furor will be for naught, as a lot of the audience may tune out.

    By the way, the Tebow ad is said to be "benign," according to those who have seen it, but the ad's content, frankly, is only part of the equation.

  2. #2
    Sinner's Swing! VH122's Avatar
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    12.12.17 @ 10:46 AM
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    Default

    I'll comment after I've viewed the actual ad.

  3. #3
    Baluchitherium
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    12.13.17 @ 09:05 AM
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    I don't see anything wrong with this. He is speaking for something he truly believes in and that's that. Nothing more...
    Rock the Red!!!

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  4. #4
    Atomic Punk
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    07.24.11 @ 04:36 PM
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    i don't see the big deal but I also don't see the point of doing ads like these.
    Stay out of it, dude.


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  5. #5
    Atomic Punk
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    12.11.17 @ 04:37 PM
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    Default

    Just another sign of the the Ultra-Sensitive Times we live in these days...

    yet another example;
    http://sports.yahoo.com/olympics/new...v=ap&type=lgns
    "Watch what people are cynical about, and one can often discover what they lack.” -- Gen. George S. Patton

  6. #6
    Atomic Punk lovemachine97(Version 2)'s Avatar
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    12.13.17 @ 10:30 PM
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    I think people and corporations ought to be able to make and sell ads to whomever or whatever they want to, and I also think corporations ought to be able to decide what does and doesn't go on their airwaves. They day I own a TV station I can decide whether or not to run the ad.

  7. #7
    5150 LOC's Avatar
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    11.28.17 @ 06:43 PM
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    One of the ads they turned down was for a gay-friendly dating service.

    So, it's no to gays, but pro-lifers are cool?

    wow...

  8. #8
    Unchained gavs5150's Avatar
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    05.09.15 @ 09:17 PM
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    Quote Originally Posted by LOC View Post
    One of the ads they turned down was for a gay-friendly dating service.

    So, it's no to gays, but pro-lifers are cool?

    wow...
    What's so surprising about that? How exactly is a pro family message extreme or radical?

  9. #9
    Atomic Punk Dave's Dreidel's Avatar
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    12.13.17 @ 09:31 PM
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    Default

    Here is my problem with some of these ads, and maybe I am off my rocker and I am sure you guys will point it out if I am.

    I will be watching the Super Bowl with my nine year old, as he loves football.

    I have already had to explain what "erectile dysfunction" is as there are about ten Viagra or Cialis commercials per hour.

    I am just not wanting to discuss abortion and homosexuality to my nine year old yet.

    Maybe I am living in a dream world, but I would like to avoid those discussions until at least he starts getting body hair.
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  10. #10
    On Fire Rare Painful Side Effect's Avatar
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    07.08.17 @ 10:45 AM
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    Quote Originally Posted by Dave's Dreidel View Post
    Here is my problem with some of these ads, and maybe I am off my rocker and I am sure you guys will point it out if I am.

    I will be watching the Super Bowl with my nine year old, as he loves football.

    I have already had to explain what "erectile dysfunction" is as there are about ten Viagra or Cialis commercials per hour.

    I am just not wanting to discuss abortion and homosexuality to my nine year old yet.

    Maybe I am living in a dream world, but I would like to avoid those discussions until at least he starts getting body hair.
    I don't know. It's a rite of passage when your kid asks you, "Daddy, why are those bathtubs on the beach?"

  11. #11
    Atomic Punk Lodewijk's Avatar
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    05.21.17 @ 06:59 AM
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    From what I've seen of the ad, it's left up to the individual to put the message together, it's not in your face about it.

    The same group proposed an ad last year that had pictures of fetuses and such, and it was rejected, because it was over the top.

    I don't think they reject any ads due to message, just content. Even the most controversial viewpoints can be represented, if you can find a clever or subtle way to get your point across.
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  12. #12
    Hang 'Em High RRMB's Avatar
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    05.21.17 @ 06:42 PM
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    The spearhead of this is Dr. James Dobson, of Focus on the Family. He's just as certifiably nutty as Pat Robertson.
    "Jesus, that fucker just crawled out of his hen house that was destroyed by the Alabama tornados. Fucking 280mph plus winds sucked the gleam off this bitch and passed it on to a bird in Rhoad Island." - Hurricane Halen 5/3/11 (about my birthday chicken from seenbad)

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  13. #13
    Emperor of VHLinks.com Brett's Avatar
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    12.13.17 @ 11:55 PM
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    Quote Originally Posted by gavs5150 View Post
    What's so surprising about that? How exactly is a pro family message extreme or radical?
    But a gay-friendly dating web site in 2010 is?
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  14. #14
    Forum Frontman Double Down's Avatar
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    11.17.17 @ 12:11 PM
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    I say keep abortion ads and any other "real life" issue away from the Super Bowl. It's not the time for a serious topic that clearly has two loud opposing views. Total buzz kill if you ask me.


    Jesus, can't we just go back to Bud Light bottles playing football against each other?? Mindless humor is where it's at.
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  15. #15
    Baluchitherium
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    Quote Originally Posted by Double Down View Post
    I say keep abortion ads and any other "real life" issue away from the Super Bowl. It's not the time for a serious topic that clearly has two loud opposing views. Total buzz kill if you ask me.

    Can't we just go back to Bud Light bottles playing football against each other?? Mindless humor is where it's at.
    I agree. Also, shitcan the GoDaddy.com commercials. Stupid.

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