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  1. #1
    Atomic Punk
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    12.11.17 @ 04:37 PM
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    New music releases on USB

    Universal Music puts its faith in memory cure for sliding sales


    Universal Music, the world’s biggest music company, is to release singles on USB memory sticks this month, in an attempt to arrest the decline in music sales.

    The Vivendi-owned company plans to charge about £4.99 for USB singles starting on October 29 with releases from piano rock band Keane and Nicole, the lead singer of the Pussycat Dolls. That compares with £2.99 for a typical CD single.

    However, the hope is that fans will be willing to pay extra because the extra storage capacity on a USB allows the addition of videos and other multimedia.

    Brian Rose, the commercial director for Universal UK, said: “This is aimed at the younger, 12 to 24 year olds, who no longer believe that the CD is as cool as it used to be”.

    Hurt hard by music piracy and legal downloads, sales of CDs are down by 19 per cent in the US and 10 per cent in the UK in the first half of the year.

    But with physical music more profitable than downloads, the music business is eager to find formats that will keep consumers coming back to record stores.

    Universal’s move is being gradually followed by the other three majors, although by contrast their efforts only amount to dipping their toe in the water, with EMI planning to release Pink Floyd’s studio albums on the format, while Warner Music is aiming squarely at the younger market with a November release of a part-album from electro-punk band Hadouken!

    An agreement between the music companies and the Offical Charts Company, which runs the Top 40, means that USB sticks are eligible for inclusion in the chart. That now justifies making them available at the same time as a normal release.

    Eric Daugan, vice-president, of digital business in Europe for Warner Music, said: “The CD is an old technology that has not evolved. Fortunately people still want to own a physical product, so with the extra storage, the idea is to offer a better consumer experience”.

    Warner Music is hoping that Hadouken!’s USB will retail at £7.99. Promoted as being “halfway between a single and album” by the record company it includes six new songs and five old ones, with links to multimedia content on the internet, and an interface whose job it is to replace the look and feel of the paper album cover.

    For Universal, the UK is the test market for the USB format worldwide, partly because it believes the UK is the last important market for singles.

    The company hopes to release USB albums before the end of the year from acts such as Kanye West and Amy Winehouse – although rivals privately query its emphasis on the technology when there are alternatives such as MVI, a DVD-based format that combines music and video.

    Mr Rose said: “We’re hoping that people will see USB singles as a piece of merchandise. There’s obviously a demand for collectable physical music the kind of format people want to stick up on their wall”.
    "Watch what people are cynical about, and one can often discover what they lack.” -- Gen. George S. Patton

  2. #2
    Sinner's Swing!
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    I read about this in USA Today. The article cited Willie Nelson as the 1st big artist to start doing it by offering recordings of the evening's concert to attendees on a memory stick at the end of the show. At least some folks in the industry are starting to think "outside the box".

  3. #3
    Eruption
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    Think outside the box all they want to. If you don't have quality music it won't mean a damn. We are in a HUGE musical lull right now and I personally don't see it coming to a close anytime soon.
    Thunder Mountain Brewing Company
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    "I'm just a normal jerk who happens to make music. As long as my brain and fingers work, I'm cool." -Eddie Van Halen, 1996

  4. #4
    Sinner's Swing! twonabomber's Avatar
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    Hurt hard by music piracy and legal downloads
    they always forget to mention the shitty product that the labels put out these days...
    "is this a good show tonight, or fuckin' what?" - DLR, Montreal, 11/10/07

    Toronto 10/7...Cleveland 10/10...Toronto 10/12...Montreal 11/10

  5. #5
    Baluchitherium Mikey Metalhead's Avatar
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    my thoughts exactly... it is shitty music that is responsible for declining sales.
    I SURVIVED TEXAS LINKERS WEEKEND I, II, III, IV and VI and VII.barely made it to VIII time to slow down
    I musta had a broken middle finger for V
    http://www.youtube.com/user/daneph

  6. #6
    Eruption lal5150's Avatar
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    couldnt agree more . shitty music means no sales.. labels did this to them -selves.
    they hate if your the same , and they hate you if your different- evh

  7. #7
    Sinner's Swing!
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    Quote Originally Posted by twonabomber View Post
    they always forget to mention the shitty product that the labels put out these days...
    Agreed and good point. I buy music pretty regularly . In the last three months, I've bought 12 new release CD's (not included used stuff) and it just dawned on me that every one of those new CD's were either from indie labels or released directly from the artist. In the last two years, the only new major label releases I've bought were Johnny Cash (My Mother's Hymn book) and Tool (10,000 Days).

 

 

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