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  1. #1
    5150 sphill's Avatar
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    05.06.13 @ 02:25 AM
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    Default Van Halen Hammer Man...the origins.

    This little fella is very popular but not many know where he comes from.



    Did you ever wonder just where Van Halen's 1984 mallet toting mascot came from? Western Exterminator Pesticide Co. based on the West Coast in the USA has used the hammer man logo for years.

    http://www.west-ext.com/little_man.html

    The Little Man is Born
    In 1931, when Western Exterminator was but 10 years new, its founder was persuaded to advertise in the yellow pages of the telephone book. "You must have a logo," the phone folks said, "and why not let us design it?" So from the pen of their artist, Vaughn Kaufman, "The Little Man with the Hammer" sprang to life.



    The small guy with big eyes and a tall top hat was an instant success. He was a commanding little person, with one warning finger raised against a rodent, and a large mallet tucked under his arm. "Kernel Kleenup" was his official name, but it never really stuck. Even after a 1964 television contest to re-name him, the employees who knew and loved him best still called him just the "Little Man".

    Here's a pic from the 1984 tour. Look at the backdrop.

    Last edited by sphill; 05.15.06 at 02:53 AM.
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  2. #2
    Cabo-holic cabo_brent's Avatar
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    Default

    wonder how much they paid to use it? 'Cause we all know Ed's pretty sensitive about use of logos...
    ...and in the end, on dreams we will depend...


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  3. #3
    Hang 'Em High sickman's Avatar
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    12.13.17 @ 03:10 AM
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    Thats pretty cool thanks for sharing. I always wondered who came up with it.
    I used to jog but the ice cubes kept falling out of my glass.

  4. #4
    Atomic Punk Raldo's Avatar
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    12.13.17 @ 10:30 AM
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    Default

    Wow, I always wondered where they got that logo from. Thanks for the info!
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  5. #5
    Eruption servoguy101's Avatar
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    04.03.12 @ 11:26 AM
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    Default

    waaaaay backin the day, I thought about getting that tat, until I found out whom it belonged to...
    Sam, Dave,Gary... who cares. its all about what makes you feel good.

  6. #6
    Eruption
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    05.30.17 @ 09:20 PM
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    Being from San Jose, we would have to drive up Highway 101 to get the the San Francisco Giants games at Candlestick. There was a Western Exterminator Pesticide Co. on the way up there with a HUGE lifelike logo on top of the building...kind of like a Bob's Big Boy. It was pretty awesome...I wish I had taken a picture of it.
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  7. #7
    Sinner's Swing! ChargerDave's Avatar
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    12.12.17 @ 05:15 PM
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    Default

    I've driven by the place a couple times, out in Carson or something by the freeway.
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  8. #8
    On Fire smithtone's Avatar
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    09.20.17 @ 05:22 PM
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    Default

    DLR's joke at the time of the tour was that big companies like Budweiser were sponsoring other bands' tours, but Van Halen was so big that it was actually sponsoring a business on its own tour (rim shot)...

    I doubt they paid Western anything...

  9. #9
    Emperor of VHLinks.com Brett's Avatar
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    12.13.17 @ 11:55 PM
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    Default

    Quote Originally Posted by ChargerDave
    I've driven by the place a couple times, out in Carson or something by the freeway.
    Actually it's off the Hollywood freeway by Silver Lake. When I worked downtown, I passed it everyday.
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  10. #10
    Sinner's Swing!
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    12.12.16 @ 10:22 AM
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    Default

    Quote Originally Posted by sphill
    This little fella is very popular but not many know where he comes from.



    Did you ever wonder just where Van Halen's 1984 mallet toting mascot came from? Western Exterminator Pesticide Co. based on the West Coast in the USA has used the hammer man logo for years.

    http://www.west-ext.com/little_man.html

    The Little Man is Born
    In 1931, when Western Exterminator was but 10 years new, its founder was persuaded to advertise in the yellow pages of the telephone book. "You must have a logo," the phone folks said, "and why not let us design it?" So from the pen of their artist, Vaughn Kaufman, "The Little Man with the Hammer" sprang to life.



    The small guy with big eyes and a tall top hat was an instant success. He was a commanding little person, with one warning finger raised against a rodent, and a large mallet tucked under his arm. "Kernel Kleenup" was his official name, but it never really stuck. Even after a 1964 television contest to re-name him, the employees who knew and loved him best still called him just the "Little Man".

    Here's a pic from the 1984 tour. Look at the backdrop.

    Thanks for the history. I thought the "Little Man w/ Hammer" was Al and Dave's idea.

  11. #11
    Niners Fan! SactoFan's Avatar
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    There's a Western Exterminator hre in Sac, too...
    Can't stop...addicted to the shindig...

  12. #12
    Atomic Punk ZeoBandit's Avatar
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    12.13.17 @ 06:12 AM
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    Very interesting. Thanks for sharing!
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  13. #13
    Atomic Punk sixstring's Avatar
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    Quote Originally Posted by Brett
    Actually it's off the Hollywood freeway by Silver Lake. When I worked downtown, I passed it everyday.
    Yep. Isn't that the 'original', too?

    I actually made a little pilgrimage, if you will, to see that sign last time I was In L.A....
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    Worked for me anyway. I still have colleagues asking me what it is like to fuck a green womanoid with seventeen breasts.
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  14. #14
    Good Enough
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    02.26.17 @ 05:10 PM
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    Default

    if i was ever to get a tattoo it'd be the hammer guy...
    let's be real...EVH was GOD

    Runnin' might put too much focus on the fact that there's a little kid on bass - knuck

    I see three bona fide ROCK GODS, and then somebody's kid. - CaboTime

  15. #15
    Atomic Punk
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    06.25.15 @ 09:06 AM
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    Default

    Very interesting stuff, Simon! Thanks for the info!
    "I respect that youre passionate about this but what your saying is complete idiocy..." - MF5150 on McDonald's "preying" on young kids.

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