Follow us on...
Follow us on Twitter Follow us on Facebook Watch us on YouTube
Register
Results 1 to 8 of 8
  1. #1
    Atomic Punk
    Join Date
    01.29.02
    Age
    49
    Location
    somewhere over the rainbow
    Posts
    22,946
    Last Online

    12.07.17 @ 12:54 PM
    Likes
    842
    Liked 1,229 Times in 448 Posts

    Default KFC ads conceal secret message


    LOUISVILLE, Ky. (AP) — Psstt. KFC wants to share a secret. No, not THAT secret.

    THE ASSOCIATED PRESS This image from KFC Corporation shows a frame from the company’s interactive television advertising campaign, which began Thursday.
    Colonel Sanders’ herbs-and-spices recipe for Kentucky Fried Chicken is still safely locked away, but the chain unveiled a new TV ad Thursday that allows viewers to crack a hidden message if they play the spot back slowly on a digital video recorder or VCR.


    The gimmick is aimed at countering the rise of technology that enables television viewers to skip past commercials faster than ever before.

    “This is taking the exact opposition approach — rewarding viewers for taking the time to engage and be interactive with television,” said Tom O’Keefe, an executive at Foote Cone & Belding, the advertising agency that created the spot for KFC Corp.

    For those savvy enough to solve the secret, the prize is a coupon for KFC’s new, sauce-drenched Buffalo Snacker chicken sandwich. The 99-cent Snacker debuted a year ago and is credited in KFC’s earnings rebound.

    “We’re trying to create a little fun,” said Scott Bergren, chief marketing officer at KFC, a unit of Louisville-based Yum! Brands Inc.

    The ads will air on NBC’s Winter Olympic telecasts as well as on several other networks. The secret message explaining how to redeem the free sandwich offer is planted in just a few of the spot’s frames and revealed when replayed in slow motion.

    “To the naked eye, it’s a typical KFC television commercial,” he said.

    Technology that allows viewers to fast-forward past commercials — particularly DVRs that zip through ads in a flash — has been a headache for the television industry and advertisers. But analysts say KFC may be on to something.

    “Any strategy that gets a message to rise above the clutter is terrific from the advertiser’s perspective,” said Josh Bernoff, an analyst with Forrester Research, a Cambridge, Mass., company that analyzes technology trends. “Even if it’s not much of a secret, it’s still a pretty good marketing idea.”

    O’Keefe, whose agency also handles advertising for Taco Bell, another Yum! Brands unit, said he expects the KFC commercial to get the advertising industry’s attention.

    Advertising executive Jamie King said the KFC ad seemed to be a unique response to the rise of DVRs — which she called “remote control on steroids” — and she predicted more advertising innovations that use of the same technology.

    “It’s really going to allow you to do more and to become more interactive,” said King, senior vice president at Publicis & Hal Riney, based in San Francisco,

    KFC, with more than 13,000 restaurants worldwide, said the ads featuring the secret message will run nationally until March 3.
    "Watch what people are cynical about, and one can often discover what they lack.” -- Gen. George S. Patton

  2. #2
    Sinner's Swing! InTheBeginning's Avatar
    Join Date
    06.12.04
    Age
    51
    Location
    In a van down by the river
    Posts
    3,182
    Favorite VH Album

    Van Halen/5150
    Favorite VH Song

    RWTD/BoBW
    Last Online

    07.20.17 @ 05:17 PM
    Likes
    27
    Liked 76 Times in 30 Posts

    Default The Secret Message is...

    ...
    A little more volume in the headphones please.

  3. #3
    Hot For Teacher MrBrownSound's Avatar
    Join Date
    12.21.00
    Age
    51
    Location
    Memphis, TN
    Posts
    273
    Favorite VH Album

    Balance
    Favorite VH Song

    Hear About It Later
    Last Online

    12.03.15 @ 02:15 AM
    Likes
    0
    Liked 0 Times in 0 Posts

    Default

    Ah yes, PETA, the mother of all domestic terrorist organizations! PETA, the organization that claims to be against animal cruelty, annually euthanizes thousands of animals and champions the outlawing of pet ownership. So it would be beter, in PETA's eyes, to have animals running the streets in the freezing cold than to allow them to be cared for by you and me. Makes a helluva lot of sense doesn't it?

  4. #4
    Eruption lal5150's Avatar
    Join Date
    01.18.05
    Age
    51
    Location
    miami,fla
    Posts
    1,452
    Favorite VH Album

    dont ask i love em all
    Favorite VH Song

    ARE U KIDDING ME
    Last Online

    06.16.12 @ 03:16 PM
    Likes
    0
    Liked 0 Times in 0 Posts


    Donor

    Default

    i loves the colonels original recipe myself......
    and bucket of blood propaganda aint changing my mind.... screw those peta wacko's

  5. #5
    Good Enough
    Join Date
    01.03.02
    Posts
    2,395
    Last Online

    12.19.16 @ 05:15 PM
    Likes
    6
    Liked 8 Times in 8 Posts


    Donor

    Default

    Doesn't PETA stand for "People Eating Tasty Animals"?

  6. #6
    Baluchitherium mistere's Avatar
    Join Date
    05.31.02
    Location
    Bangkok
    Posts
    5,364
    Favorite VH Album

    Fair Women Down
    Favorite VH Song

    Chicken Feet for Breakfast
    Last Online

    07.11.09 @ 03:27 AM
    Likes
    0
    Liked 1 Time in 1 Post

    Default

    I thought the secret was that their chickens are freak mutants with no
    eyes or beaks.

  7. #7
    Sinner's Swing! twonabomber's Avatar
    Join Date
    10.15.01
    Location
    cleveland, oh
    Posts
    3,699
    Last Online

    12.08.16 @ 03:21 AM
    Likes
    0
    Liked 0 Times in 0 Posts

    Default

    Quote Originally Posted by cyberfiddl
    Doesn't PETA stand for "People Eating Tasty Animals"?
    it does in my house.
    "is this a good show tonight, or fuckin' what?" - DLR, Montreal, 11/10/07

    Toronto 10/7...Cleveland 10/10...Toronto 10/12...Montreal 11/10

  8. #8
    Atomic Punk
    Join Date
    01.29.02
    Age
    49
    Location
    somewhere over the rainbow
    Posts
    22,946
    Last Online

    12.07.17 @ 12:54 PM
    Likes
    842
    Liked 1,229 Times in 448 Posts

    Default

    Quote Originally Posted by twonabomber
    it does in my house.
    ditto...

    animals can be food for animals, or people - people need to get over it...
    "Watch what people are cynical about, and one can often discover what they lack.” -- Gen. George S. Patton

 

 

Similar Threads

  1. "The Message, There Is No Message!" The Official Devin Townsend Thread!
    By Wolfgang_'99 in forum VH Fans Meeting Place (Music Only)
    Replies: 689
    Last Post: 11.20.17, 12:33 AM
  2. Anyone have Crack the Secret?
    By redfire in forum Bootleg Network
    Replies: 6
    Last Post: 01.14.03, 09:49 AM
  3. It is supposed to be a secret...........
    By ANGEL4U in forum Main VH Discussion
    Replies: 66
    Last Post: 04.08.02, 10:34 AM
  4. Why is everything a stupid secret?
    By Sunday Afternoon in forum Main VH Discussion
    Replies: 32
    Last Post: 02.01.02, 01:59 PM
  5. Secret Gig at Whisky?
    By SactoFan in forum Bootleg Network
    Replies: 1
    Last Post: 03.02.01, 07:48 PM

Tags for this Thread

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •