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  1. #1
    Romeo Delight
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    12.03.11 @ 04:44 PM
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    Default This is what parents waste money on sending their kids to college for:

    Your telling me that someone needed to do a stufy to determine this?
    Maybe its me, but wouldn' the conclusion be OBVIOUS!?!?!?!?


    NEW YORK (CNN/Money) - Extra-quick service is great when you're starving and can't wait another minute to bite into the filet mignon. Other than that, a new study says restaurants risk losing customers if they rush them through their casual dining experience.

    The report from Cornell University's School of Hotel Administration points out that whereas past studies have focused primarily on how restaurant chains can increase revenue by reducing customers' dining time, the new conclusions indicate the opposite effect.

    "Pace is a key element in customer satisfaction," Sheryl Kimes, a Cornell professor who worked on the study, said. "Customers can be happy with the food quality, pricing, the quality of service and the ambience, but if the pace is off, they might still not be happy."

    The study found that one other source of satisfaction for restaurant customers is the feeling that they are in control of the meal's pace. Rush them and they feel out of control -- and consequently become dissatisfied.

    The study asked 270 participants to recall a recent restaurant experience at which they felt rushed. What some found irritating: the main course coming during or quickly after the appetizer course; hovering servers, dishes being removed too early, water glasses not being refilled or the check coming too early.

    "We found out that the relationship between restaurant pace and customer satisfaction is partly influenced by the type of restaurant," noted Cornell researcher Breffni Noone. "Diners' satisfaction declines as the pace increases in all restaurant types, but the satisfaction ratings were lower at a faster pace for fine dining than in the casual and upscale casual settings."

    "This is a valuable report because it formalizes what many restaurant operators have long suspected," said R. Mark Woodworth, executive managing director of PKF Hospitality Research, in an announcement about the study. "While this doesn't seem like 'news,' it still gives the restaurant industry firm information on which to base its duration strategies."

    http://money.cnn.com/2005/07/18/news...tudy/index.htm
    "It says one hundred percent guaranteed you moron"
    "Mister if you don't shut up I'm gonna kick one hundred percent of your ass!"

  2. #2
    Hang 'Em High jetguy5150's Avatar
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    12.15.17 @ 11:56 AM
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    Quote Originally Posted by IamNOTed,alex,mike,orDave
    Your telling me that someone needed to do a stufy to determine this?
    Maybe its me, but wouldn' the conclusion be OBVIOUS!?!?!?!?


    NEW YORK (CNN/Money) - Extra-quick service is great when you're starving and can't wait another minute to bite into the filet mignon. Other than that, a new study says restaurants risk losing customers if they rush them through their casual dining experience.

    The report from Cornell University's School of Hotel Administration points out that whereas past studies have focused primarily on how restaurant chains can increase revenue by reducing customers' dining time, the new conclusions indicate the opposite effect.

    "Pace is a key element in customer satisfaction," Sheryl Kimes, a Cornell professor who worked on the study, said. "Customers can be happy with the food quality, pricing, the quality of service and the ambience, but if the pace is off, they might still not be happy."

    The study found that one other source of satisfaction for restaurant customers is the feeling that they are in control of the meal's pace. Rush them and they feel out of control -- and consequently become dissatisfied.

    The study asked 270 participants to recall a recent restaurant experience at which they felt rushed. What some found irritating: the main course coming during or quickly after the appetizer course; hovering servers, dishes being removed too early, water glasses not being refilled or the check coming too early.

    "We found out that the relationship between restaurant pace and customer satisfaction is partly influenced by the type of restaurant," noted Cornell researcher Breffni Noone. "Diners' satisfaction declines as the pace increases in all restaurant types, but the satisfaction ratings were lower at a faster pace for fine dining than in the casual and upscale casual settings."

    "This is a valuable report because it formalizes what many restaurant operators have long suspected," said R. Mark Woodworth, executive managing director of PKF Hospitality Research, in an announcement about the study. "While this doesn't seem like 'news,' it still gives the restaurant industry firm information on which to base its duration strategies."

    http://money.cnn.com/2005/07/18/news...tudy/index.htm

    "While this doesn't seem like 'news,' it still gives the restaurant industry firm information on which to base its duration strategies." I think that pretty much sums it up. All they had to do was ask anyone on the street.."Do you like it when you are halfway through your soup and your main course is plopped down on the table?" Not a tough question to answer. I am hoping they do a study on whether people prefer if the cutlery they are given is clean or dirty. Can't wait for those results.
    Signature not currently available. You aren't missing much.

 

 

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