Not until the last couple of days have I heard any ads for the show locally.
they have been playing the ad frequently on Sports Radio WEEI.
Its a very cool commercial with a great montage of classic VH, Van Hagar, as well as Dave and Sam solo.

The recent surge in advertising must be do to lower than expected sales. Thats what I am guessing.

But at least Mike is going to be there, maybe they should mention THAT in the commercial.