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  1. #1
    Good Enough
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    06.29.07 @ 03:57 PM
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    France 1997-2002

    Problem: Backlash against U.S. cultural imperialism. When French farmer Jose Bove vandalized a McDonald's outlet in 1999, his compatriots were thrilled.

    McSpin: Franchise launches ads featuring cowboys who boast that McDonald's France refuses to import American beef "to guarantee maximum hygienic conditions." Ronald McDonald takes a backseat to Asterix, the cartoon defender of French independence.


    Yugoslavia 1998

    Problem: Operating under NATO auspices, the U.S. military begins a bombing campaign against Belgrade.

    McSpin: Franchise repositions McDonald's as a symbol of anti-NATO protest. Hands out free burgers at rallies and adds a Serbian nationalist cap to the Golden Arches icon under the slogan "McDonald's is yours."


    Indonesia 2002

    Problem: Anger over U.S. military campaign in Afghanistan triggers protests in the world's most populous Muslim nation.

    McSpin: Outlets install large photos of Indonesian franchise owner making the hajj pilgrimage to Mecca. Staff wears religion-inspired clothing on Fridays, while new TV commercials emphasize local ownership.


    Egypt 2001

    Problem: Anti-American boycott sparked by U.S. support for Israel.

    McSpin: Local outlets introduce the McFalafel, rolled out behind an ad jingle sung by Shabaan Abdel Rahim, best known for his chart-topping hit "I Hate Israel."


    Saudi Arabia 2002

    Problem: Arab anger at Israel's response to Palestinian uprising triggers boycott of American products.

    McSpin: A Ramadan promotion by the Saudi franchise sends 30 cents from every Big Mac sold to the Red Crescent Society and Nasser Hospital in Gaza for treatment of Palestinian casualties.


    http://www.business2.com/articles/mag/0,,45496,00.html
    From 3-13 to 10-6 and NFC South Champs.....go Saints!

    My Hurricane Katrina pics

  2. #2
    Atomic Punk FH's Avatar
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  3. #3
    Good Enough
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    McDonalds wouldn't be more interested in money over anything else...would they?!?!?! Say it ain't so Grimace!
    From 3-13 to 10-6 and NFC South Champs.....go Saints!

    My Hurricane Katrina pics

 

 

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